Welcome to our blog! A place where we chat about stuff. Stuff that interests us, stuff that we hope you’ll also find interesting. We won’t write about what we had for breakfast or the fact that we’re tired – that market is well and truly covered. We will share useful advice and industry insight and make you smile from time to time – promise.
Television broadcasts were first explored using electromechanical methods to scan and transmit images. Broadcasting was intended as a one-way form of communication and enabled the world access to news, information and entertainment.
Done well, digital marketing can be an extremely cost effective and successful way of interacting with your target market. Many of us know what we should be doing, in which case these tips will serve only as a reminder. For those businesses considering digital marketing we urge you to get it right first time, why waste time, money and energy on activities that don’t yield meaningful results.
I once delivered a seminar on branding during which I asked the question – "What does your company brand stand for" – and the one answer that stood out for me, "Oh, I know this, really I do. We’ve recently had a re-brand and we were all told what the brand represented."
It started with a hint of something special, a teaser of more to come. Sophisticated, seriously good quality and dare I say, a hint of sexy. I’ll bet your mind is boggling with all manner of ideas, so would you be surprised to discover I’m talking about the latest business card offering from that clever stationery company called Moo?
@adaptcomms: Prepping for a 60 second presentation. Just what is it about presenting that scares most of us witless? ^TJ Follow @adaptcomms
Our quarterly digest of the latest online trends, technology and digital marketing resources.
